![]() In Back to the Future, a PG film, Marty McFly exclaims “holy shit!” when armed terrorists approach in a van, but the word is not used again.īohemian Rhapsody is one of the 12/12A-rated examples: “ Freddie fucking Mercury,” says Mercury in a scene in which he reveals to his bandmates that he has Aids. It says that for a U-rated film such as Monsters Inc, “look at the big jerk” will be as strong as it gets. ![]() The report coincides with the BBFC’s first guide to what terms parents can expect to hear in differently classified TV shows and films. “While it can occur in a variety of contexts, including comic and colloquial, it has a particularly distressing potency when used towards women, so it’s reassuring to hear people think we are getting it right when it comes to classifying these words.” Parents told us they are keen for media industries to share the responsibility – and that’s where we come in.”Īustin said very strong language still had shock value and was the last taboo for some. The response to that was no.ĭavid Austin, the chief executive of the BBFC, said children were watching more content on multiple screens, “and their parents want to protect them from strong and very strong language wherever they can and for as long as possible. The research also asked whether parents would accept more frequent use of strong and very strong – eg the C word – language in content classified in the 12 category. Most parents don’t want their kids hearing them swear with only one in five admitting they are comfortable using strong language in the home. That compares with 12% for people aged 55-64.Īsked about swearing in public, 65% of over-55s say they would never do it for 18-24-year-olds the figure is 25%. There is a generation divide when it comes to swearing with 46% of generation Zs – people born after 1996 – saying they frequently use strong language. ![]() The figure is slightly higher for women (32%) than men (27%). Six in 10 people say strong language, such as the F word, is part of their daily lives.Ībout a third of people say they use strong language more than they did five years ago. It includes a survey of 1,000 people that found:
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